http://www.1stsubarudealer.com/subaru-shop-online/
In a campaign that began online in July 10, Subaru is promoting the 2008 Impreza WRX by exuding the history, heritage and popular culture of its home country, Japan. With an estimated budget of $10 million, the campaign features aspects of Japanese anime films and manga comics; movies like “The Fast and the Furious: Tokyo Drift,” “Crouching Tiger, Hidden Dragon” and “Blade Runner”; and television series like “Heroes.”
A tale of a man from a futuristic city “in a land of forbidden secrets” —a line from the teaser trailer on the site — who is destined to become the master of a powerful jungle creature, the WRX, will be told on three commercials that made their debut on the Subaru Web site (subaru.com/legend). Also, consumers will be able to watch the spots on cell phones and television.
The headline of a print advertisement showing a dragon perched atop a mountain reads “Somewhere in the jungle, the legend is reborn”. The intro of the text runs: “From the East it comes, conceived in thunder, born in lightning”.
A story told in comic-book panels and dialogue balloons about a man named Hiro, whose food at a noodle shop is disturbed by the arrival of a WRX, is shown on other print ads. The ads have the line “Prepare to meet your destiny”.
Timothy J. Mahoney, senior vice president and chief marketing officer at Subaru of America in Cherry Hill, N.J., a division of Fuji Heavy Industries, said that the men whose ages are from 20 to 34 are the intended audience for the WRX — which has features like all-wheel drive and a turbocharged engine. As such, they group of audience like what is coming from Asia and the ads epitomizes that.
He continued that such audience group was the kids who grew up playing video games and many of which were, of course, sold by Japanese companies such as Nintendo and Sony.
Subaru joins a list (that is continuously growing) of advertisers who are capitalizing on the rising interest in Japan among younger American consumers.
The three WRX commercials, each utilizing 30 seconds, are to become available online in three stages. The first two was in July 10 and July 17 while the third stage will be available on July 31.
The commercials are set to start running on television next month, during programs that will include coverage of the X Games on ESPN, wherein the WRX is the car sponsor of the games.
Though not affirmed by the manufacturer, we expect the Impreza WRX is equipped with more improved Subaru catalytic converter.
About the Author:
Jason Moore, a 35 year old freelance writer from Austin, Texas. He also works as a marketing analyst for an established auto parts store in the country.
Article Source: ArticlesBase.com – The Subaru Campaign
Gran Turismo 5 Damage modeling at work in a Subaru Impreza WRC
|
|
Traxxas RTR 1/16 Ken Block Gymkhana Fiesta VXL 2.4GHz with Battery and Charger
$315.11 Ken Block Fiesta VXL 1/16 RTR 4WD 2.4 w/Batt & Charger... |
|
|
Forza Motorsport 4
$46.99 Experience the thrill of racing an astounding variety of classic, luxury, and sports cars with the Microsoft 5FG-00001 Forza Motorsport 4 Video Game. It is packed with tons of content, giving your car-loving self a multitude of choices, whether it be the cars you'll be taking to the track, the courses you'll be maneuvering on, or the manner in which you'll be customizing your ride.... |
|
|
Need for Speed Underground
$19.99 In Need For Speed: Underground, you'll enter the world of urban street racing and work your way up the underground rankings! 4-player action for faster, wilder racing thrills!... |
|
|
Richard Burns Rally
$7.92 Platform: WINDOWS 2000/XP/VISTA Publisher: SOLD-OUT SOFTWARE Packaging: DVD STYLE BOX Rating: EVERYONE Get into the mind of a World Champion and behind the wheel of a 300BHP rally car with a totally new rally experience. Learn genuine rally techniques at the Forest Rally School fine tune your car to a level of detail never before seen... |
|
|
K&N 99-5000 Aerosol Recharger Filter Care Service Kit
$8.39 K&N AIR FILTER RECHARGER SERVICE KIT, AEROSOL SPRAY CAN -- For Use On K&N Filters Only, Six Step Maintenance System Designed To Recharge Your K&N Air Filter, Restores Air Flow Efficiency... |
|
|
Dynamat 10455 Xtreme Bulk Pack 9 Sheets
$270.00 Kit contains nine 18 x 32 piece of dynamat xtreme - for general use on rear decks doors floors and trunk floors - also use for trunk lids roofs quarter panels and under-hood installations - get more bass more music lower road noise and better sound - - - - - -...... |
|
|
JVC KW-XR810 4 x 50 Watts Dual USB/CD Receiver
$299.95 JVC's double-DIN KW-XR810 is a USB/CD receiver with plenty of connectivity--connect USB devices and iPod/iPhones using dual USB ports, or other devices using the front-panel 3.5mm auxiliary input. Bluetooth technology gives you hands-free audio or audio streaming with your cell phone, and expansion options include three preamp outputs and the easy addition of HD or satellite radio. The icing on th... |
|
|
KABA ILCO CORP #62DT-X6 Nissan/Subaru Key Blank
$3.61 All metal keys are packed 10 in a bag. 5 bags in a box. We do not break bags of 10. Plastic head keys are packed 5 in a bag. 5 bags in a box. We do not break bags of 5. Refer to key blank selection guide for more information.... |
|
|
KABA ILCO CORP #DA23-X115 Nissan/Subaru Key Blank
$7.44 All metal keys are packed 10 in a bag. 5 bags in a box. We do not break bags of 10. Plastic head keys are packed 5 in a bag. 5 bags in a box. We do not break bags of 5. Refer to key blank selection guide for more information.... |
|
|
Subaru Elec Key Blade
$3.90 Subaru Electronic Key Blade Only, For Models: B9 Tribeca 2006 - 2008 Forester 2005 - 2008 Impreza 2005 - 2007 Legacy 2005 - 2008 Legacy, Outback 2005 - 2008.... |
